This study critically examined the effect of corporate social responsibility on the profitability of\nNigerian banks using the ECOWAS bank (popularly known as ECO Bank) and First Bank of\nNigeria as case studies. The objectives of the study are to: examine the relationship between\nenvironmental concerns and return on investment; investigate how corporate governance\naffects the gross margin of consumer banks; and ascertain whether suppliers� reward improves\nreturn on equity of Nigerian consumer banks. The questionnaire was adopted as the instrument\nfor data collection, and the responses derived from the questionnaire were analyzed using\nsimple frequency tables, Pearson correlation, regression analysis and ANOVA test statistics\nusing the Statistical Package for Social Sciences (SPSS) version 23. Findings from this study\nindicate that corporate social responsibility has a positive influence on the profitability of banks\noperating in Nigeria, given the institutional deficiencies in the country. It is concluded that an\ninvestment into social responsibility positively influences the bank�s reputation and image,\nthereby leading to stronger customer loyalty. It is therefore recommended that banks operating\nin especially developing countries like Nigeria look beyond financial profit to social profit\nderived from social responsibility.
Loading....